[Brand] Craft Trainer

Craft Trainers: Innovating artisanal footwear education through gamification. Empowering Italian craftsmanship for the next generation.

The brand concept of Craft Trainers embodies youthfulness and modernity. Embracing a palette of vibrant purple hues intertwined with lush greens, the brand exudes a sense of freshness and innovation while proudly reflecting its Italian roots.

For the logo design concept, a vibrant serif font was chosen to resonate with a youthful audience. Playful shoe-inspired shapes were incorporated within the letters, infusing a sense of fun and creativity. The purple hue appeals to the project's tech-savvy demographic, while the green echoes the verdant landscapes of Emilia Romagna, the project's home region