Smemorì, a culinary adventure at your doorstep! It's a packaging for a delivery service and e-commerce store dedicated to sharing the essence of Italian traditinal cuisine.

Smemorì is not just a box—it's a journey through Italy's culinary traditions. Each box contains handpicked, high-quality ingredients sourced from local producers, allowing you to recreate cherished recipes from Italian grandmothers. With immersive graphics, explore the cities behind each dish, embarking on a flavorful voyage across the Italian peninsula.

For the packaging design of Smemorì, the initial step involved studying traditional recipes to identify necessary ingredients and determine dimensions for food preservation. The concept prioritized not only robustness for delivery service but also aimed to provide users with an engaging experience upon opening and usage, transcending mere containment.

For the brand Smemorì, the focus was on modern identification with a nod to tradition. The primary reason for this choice was to appeal to a youthful audience while evoking the warmth of their grandmother's presence, thus adopting a friendly and gentle tone.

One of the two selected fonts is cursive, reminiscent of handwritten notes, reinforcing the connection to tradition. Often, a recipe book handwritten by a grandmother symbolizes our roots. The cursive font is paired with a sans-serif font for a modern touch. Neutral colors were chosen to allow versatility in pairing the logo with various recipe box colors.