Most product pages don’t need

Most product pages don’t need more design.

They need to answer more buying questions.

I designed this DTC product page for a whey protein brand with one goal:

Make the customer more confident about buying as they scroll.

So the page walks them through:

→ What the product is → Why it’s different → What it does for them → Why they should trust it → How real customers use it → Common objections → And multiple opportunities to buy

I also used product education, comparison, UGC, testimonials and FAQs to reduce the questions a potential buyer might have before purchasing.

Good product pages don’t just present information.

They build the case for the purchase.

If you’re running traffic to your product page, DM me the link.

I’ll take a look and point out the areas I think are creating friction and hurting your conversions.

#Ecommerce #CRO