I just redesigned a skincare

I just redesigned a skincare brand's PDP. Here's what the original was doing wrong:

❌ No primary CTA – "Visit our website" isn't a purchase button ❌ Buried benefits – "Why Choose" section reads like generic fluff ❌ Overwhelming FAQ – 9 questions before the buy button? That's doubt, not clarity ❌ Zero social proof above the fold – Trust signals buried at the bottom

What I fixed:

· One obvious "Add to Cart" CTA above the fold · Benefit-driven headlines that match ad messaging · Condensed FAQ to 3 essential questions (rest moved post-purchase) · Moved trust signals (reviews, ratings) right next to the price

Result: Less friction → more confidence → higher conversions.

If your PDP is getting traffic but not sales, DM me "PDP" and I'll review it and tell you why is not converting and what to improve.