Published Thought Leadership
Isabel Rosenstein
I develop thought leadership pieces and pitch them to top tier publications. The guest posts establish clients as experts in their respective fields and builds their personal credibility. In ghost writing op-eds, I think creatively about myriad industries and write compelling pieces to accommodate the style, tone, and interest of target publications.
Published Pieces
Smart contracts can redesign legal agreements, but businesses beware- Op-ed for Tudor Vrabie, co-founder and CTO of SeedOn, a blockchain-based crowdfunding platform, published in CoinTelegraph (11.7 million monthly visits)
Tokenized Commodities Are the Safety Net Crypto Investors Always Needed- Op-ed for Alexander Tkachenko, Founder and CEO of VNX,a commodities tokenization platform,published in NASDAQ (10.1 million monthly visits)
Can Blockchain Help Underfunded Startups Make It Past Infancy?- Op-ed for Tudor Vrabieof SeedOn published in Benzinga (8.7 million monthly visits)
Why streaming sports could finally deliver the death blow to broadcast TV- Op-ed for Mirwan Suwarso, Official Representative of Mola, an OTT streaming platform, published in The Wrap (7.8 million monthly visits)
To conquer traditional gamers, P2E games must offer more than a cash grab- Op-ed for Jayden Lee, CEO of Monoverse, a blockchain game developer, published in Cryptoslate (1.3 million monthly visits)
No amount of regulation can make up for crypto illiteracy- Op-ed for Vasja Zupan, President of Matrix, the first UAE virtual assets exchange platform launched under Abu Dhabi Global Market, published in Cryptoslate(1.3 million monthly visits)
The Process
Brainstorm three topics and propose abstracts for client to choose
Develop the chosen topic into a draft. This will flesh out the argument and include relevant examples/sources
Work with client to tailor the draft according to feedback and preferences
Transform the draft into a colorful piece with an engaging news hook
Pitch piece to target publications and work with interested editors to cater the piece to their needs
Benefits of Thought Leadership
Establish client leadership (C-Suite executives, founders, representatives, etc.) as experts and trailblazers in their respective fields
Garner media attention and bolster brand awareness
Build company credibility without directly promoting its product or service
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Posted Sep 6, 2022
I developed and pitched op-eds for B2B tech, blockchain, & media companies to establish them as experts in their fields and build reputation/credibility.
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