Nikki Milou – Musical Artist Identity

Case Study Batten lights. Intrigue. Burlesque.

Creating a brand identity with a burlesque vibe is all about blending elegance, sensuality, and playfulness. When Nikki reached out, I wasn’t even at my desk, but I grabbed a Cinnabon & coffee and dove straight into creating a mood board – the excitement was real! This kind of intrigue is just part of my everyday, haha.

Designing a musician's identity is no joke – it’s about crafting a look that’s both recognizable and consistent, helping the artist stand out in a crowded industry. A strong visual identity not only captures attention but also lets fans connect with the artist on a deeper level, reflecting their music and vibe. And trust me, when it clicks, that identity becomes an unstoppable force for showcasing what makes the artist unique.