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uebermorgen
Simeon Murzin
Brand Designer
Web Designer
UI Designer
Adobe Illustrator
Figma
Task
Sustainability consultant Ingo Ehrlich commissioned us for a rebranding to reach a larger target audience and to reposition themselves.
Goals
The aim was to develop a new branding and naming that avoids classic sustainability metaphors and clichés.
My role
I conducted a workshop on brand definition and designed the new visual identity for both digital and analog.
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