The Brand — BellaNova is an experienced, evidence-based skincare clinic and a team of dermatologists and skin care experts. They offer personalized aesthetic treatments utilizing advanced technology, with a primary focus on skin rejuvenation, tightening, and brightening. Ensuring customer satisfaction, safety, and well-being are our top priorities and set a vision to become a trusted leader in dermatology skincare, renowned for innovation and patient-centric care.

Challenge — The main challenge was to craft a distinctive presence in dermatology, free from traditional facial structures. We aimed for uniqueness. Additionally, the visual identity needed elegance, showcasing diverse expertise. It had to be inviting and inclusive, reflecting our commitment to enhancing skin health and confidence through personalized, evidence-based skincare solutions.

Mood Board and Visual References — In the process of selecting visual images, my inspiration stemmed from the profound meaning behind the brand name "BellaNova," which embodies the essence of a "Beautiful Star" as well as a "Beautiful Flower." These symbolic representations serve as the cornerstone of our visual identity. Moreover, I aimed to capture the very soul of our brand's core personality, ensuring that every image resonates with the unique code that defines BellaNova's essence.

Solution — Exquisitely crafted with an iconic touch, it embodies elegance, sophistication, and innovation. The design ingeniously merges a flower within a star in the negative space, aligning seamlessly with the name "BellaNova," symbolizing both a "Beautiful Star" and a "Beautiful Flower." The stars encircling the flower represent diverse expertise, each dedicated to providing exceptional care. This fusion serves as the bedrock of our design philosophy, encapsulating beauty and brilliance in every aspect.

Logo Unit — Thoughtfully tailored typography in the BellaNova logo embodies cutting-edge technology and advanced treatment methodologies. A meticulous touch was applied, notably in the distinctive alteration of the letter 'L,' signifying BellaNova's commitment to enhancing the patient experience, ensuring unparalleled comfort, and delivering personalized treatments.

Colours — Our palette, inspired by our core elements, is meticulously curated to elevate our branding. Dominated by Pale Lavender and Cetacean Blue, our primary colours exude brightness, optimism, and modernity. Cetacean Blue signifies professionalism and trust, while Sienna adds depth by embracing diverse skin tones. The secondary palette is sparingly applied, enhancing our digital and marketing communications only when necessary. These colours augment visual appeal and messaging impact, ensuring a cohesive and impactful brand presence.

Patterns — We feature two distinct patterns tailored for different purposes. The primary line art pattern draws inspiration from both the logo element and the intricate texture of skin. It seamlessly integrates, forming an unbroken flow that can be repeated infinitely without visible seams. The breaks in the lines symbolize meticulous treatment and thoughtful design processes. When these elements overlap, they create a seamless, skin-like structure, highlighting precision and artistry in every detail.

Visual Language — Explored the boundless range of our creative expression, encompassing everything from functional to deeply expressive elements, both in voice and design. We have meticulously crafted a brand that effortlessly navigates the ever-changing tides of the beauty sector and the dynamic digital landscape. BellaNova stands out with its unparalleled flexibility, ensuring seamless adaptation to the industry's fluid nature.