Yash Infra - Logo and Branding
Dhaval Modi
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Posted Dec 12, 2023
Yash is trusted in heavy equipment rental, prioritizing safety and efficiency. A bold brand identity symbolises strength, partnership, and safety.
Lifting Expectations —
Yash Infra Equipments has a long-standing legacy and aims to provide customers with advanced heavy equipment for construction and real estate projects, prioritizing safety and efficiency. With extensive experience, they offer appropriate equipment and skilled teams tailored to customer needs. Yash has earned the trust of every client served and strives to become the most reliable equipment rental partner.
The Bold and Clear Identity —
Designed a powerful Brand identity that encompasses the spirit of "lifting expectations" and support in the fiercely competitive construction and equipment industry. The design features a bold and uncomplicated typeface that exudes confidence in the company's expertise. The concept incorporates a stylized "Y" symbolizing weight lifting and support, while the overlapping slanted elements represent a strong partnership and collaboration.
The Dynamic Patterns —
Developed a modern and timeless visual language that exudes strength and boldness. The branding features a striped pattern, with the addition of yellow colour accents which are associated with caution and safety signs, further emphasizing the company's commitment to safety in its operations.
While looking for a graphic designer for our firm's branding, we came across the work of Dhaval Modi and upon going through his work, we decided to award him the project. As the branding projects were designed very industry relevant while being modern. Also, experienced the same in the process of our branding and personally it was a very good experience on collaborating with him for this project. We highly recommend Dhaval Modi for branding design especially the logo for your company. —Tarun Kedia, Managing Partner