Phantom Sneakers

Phantom is an athletic sneakers brand developed from a conceptual design brief. Our design tackled the exciting challenge of creating a sneaker brand that embodies the concept of a phantom, all while marrying it with athleticism and the powerful motto we created, "Step Beyond."

Our logo, characterized by sleek lines and minimalism, symbolizes the stealth and agility of a phantom, while subtly suggesting repetitive movement. Our chosen color palette, a fusion of deep greens, cream and white, beautifully harmonizes the contrasting aspects of our brand. The typography, meticulously selected to convey a sense of motion and modernity, complements the overall aesthetic.

The outcome is a brand that seamlessly bridges the gap between the enigmatic and the athletic, inviting individuals to "Step Beyond" their limits, much like a phantom transcends reality. This project highlights our ability to not only meet a unique design challenge but to elevate it to a level that resonates with the brand's essence and captivates the viewer.