Winfields Chocolate Bar (Gift Card Packaging)

This project was formulated and crafted during a summer internship, where innovative concepts were meticulously developed and presented to an established brand.

Winfields, formerly known as The Chocolate Bar is a beloved and iconic chocolate brand that has graced Houston for many years. We delved into the concept of harmoniously blending different flavors, inspired by the multifaceted nature of this brand. To encapsulate this idea, we chose to represent the fusion of flavors through a captivating overlap of colors.

This design not only fits Winfields re-brand but also highlights its unique, multi-dimensional character. It brings a touch of magic to the brand, making it a truly distinct and engaging experience for our audience, similar to the enchantment felt when receiving a Winfields gift card.

The intricate details allow you to see the very heart of Winfields, where chocolate becomes art. Each holder transforms a simple gift card into a cherished keepsake, redefining gifting with Winfields' magic. Discover a world of design, craftsmanship, and wonder, one holder at a time.