RetailThrive – Building a Modern Brand Identity
Qamer Razzaq
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Posted Nov 5, 2024
RetailThrive’s sleek logo combines lowercase “r” and “t” on a structured grid, with rounded ends and negative space, capturing its modern, accessible fashion es
Overview
RetailThrive is a fashion brand focused on accessible, stylish clothing, reaching customers through Instagram, a mobile app, and a desktop app.
Objective
Create a sleek, minimalist logo that resonates with a fashion-forward audience and works across digital platforms.
Logo Design
Structure: Lowercase "r" and "t" on a grid of vertical and horizontal lines, forming squares.
Rounded Ends: Softened on the top left of "r" and bottom right of "t" for an approachable feel.
Negative Space: Used creatively in the horizontal line of "t" for a modern touch.
Results
The logo’s clean, distinctive design scales effectively across apps and social media, reinforcing RetailThrive’s modern, stylish brand presence.
