Pottery Concept Brand Identity

Pots & Pieces are a forward thinking, sustainability driven pottery company that breathe new life into old works and broken pieces. They accept donations from customers and turn their previously unusable art into extraordinary decorative pieces that will add vibrancy and fun spirit into your home!

The main logo utilizes a bold and substantial sans-serif typeface. To evoke the essence of "pieces," the typography was adjusted to fuse some letters together and to allow others to overlap. This design choice hints at the puzzle-like nature of what the brand creates. The "P" in pieces also features a mug handle for increased brand recognition.

To maintain consistency, the body font features edited letters, each rotated in a distinct manner, adding a touch of dynamism to the brand’s visual language.