Jewelry Branding Proposal

Introducing Ophelia, the newest and fanciest jewelry shop around. Ophelia specializes in the most beautiful fine jewelry that is aligned with the trends and is always in style. The name Ophelia is in reference the iconic character from Shakespeare’s plays.​​​​​​​

The illustrations for this brand are inspired by Ophelia’s notes. Featured here are hand-drawn custom flowers, handwriting, and envelopes.

The logo features a play on the brand's first two letters, "op," designed to resemble an earring backing and the “o” to represent an open earring clasp.