Mocktail Bar Branding Proposal

Isabella Castellano

Brand Designer
Graphic Designer
Print Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Shirley’s Temple is a premiere alcohol-free bar showcasing a stunning array of mocktail masterpieces, meticulously crafted using the finest ingredients, hand-selected fruits, herbs, and premium syrups. Shirley's Temple is a place where connections are fostered and memories are made. Revel in the lively conversations, the clinking of glasses, and the laughter that fills the air.
To give this brand an upscale look I decided to design with an art-deco style. The elegant fonts and the symmetrical repeating patterns brings this idea together perfectly. To elevate the design a little more I included a saturated color palette inspired by citrus flavors to make it bold and eye catching. The main icon is the Shirley Temple mocktail. Illustrated in pink honoring its ingredients of grenadine and its cherry garnish. Also in an aluminum can from its classic lemon-lime soda and ginger ale mix-in.
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