POREM is a premium barbershop in the heart of Amsterdam, built around skilled barbering, personal service, and a strong in-shop experience. With two locations and a growing team of barbers, the website needed to communicate that quality while making it simple for visitors to discover the brand and book an appointment.

The POREM identity combines traditional barbering character with a contemporary visual system.

The logo and typography have a classic, crafted quality, while the website layout introduces a more modern digital experience.

This contrast was intentional.

The brand feels rooted in the traditional barber shop, but the digital experience feels modern, clean, and effortless.

The website opens by immediately communicating what POREM is about.

Rather than filling the first screen with unnecessary information, the experience focuses on the atmosphere, the quality of the service, and the primary action: booking an appointment.

The messaging is kept concise while strong imagery creates the emotional connection.

For a barbershop, the most important conversion is getting someone into a chair.

The booking experience was therefore treated as a central part of the website rather than an afterthought.

Visitors can choose their location, select a treatment, and check availability through a simple booking flow. POREM currently operates two Amsterdam locations, with online booking available for both.

The interface keeps the decision-making process straightforward:

The fewer steps between discovering POREM and booking an appointment, the better the experience.

The people behind POREM are a major part of the brand.

Instead of treating the team as a generic staff list, the design gives each barber their own visual presence.

Portrait photography, names, roles, and individual profiles help customers become familiar with the people they may eventually sit with.

This creates a stronger sense of trust and personality before someone even walks through the door.

Photography became one of the strongest visual tools in the project.

Instead of using images simply to fill sections, photography is integrated into the layout to create depth, atmosphere, and personality.

Close-up barbering shots communicate craftsmanship.

Portraits introduce the team.

Location photography connects the digital experience with the physical shops.

Together, these elements make the website feel authentic rather than overly polished or stock-driven.

The final POREM experience brings together the atmosphere of a premium Amsterdam barbershop with a modern digital booking journey.

The website communicates the brand, showcases the people behind it, presents treatments clearly, builds trust through social proof and photography, and guides visitors toward booking with minimal friction.

The POREM project was about translating the feeling of sitting in a great barber's chair into a digital experience.

The combination of cinematic photography, refined typography, a restrained color palette, strong editorial layouts, and a simple booking journey creates a website that feels confident without trying too hard.

Every element works toward the same goal: