As a marketing consultant, I collaborated with an innovative NFT Web3 company. Our project centred around the launch of their merchandise with 'The Dudes.' Despite the initial absence of a robust communication department within the company, our efforts led to increased engagement, improved sentiment among the audience, and a rise in the floor price of their NFTs from approximately 0.03 ETH to 0.04 ETH. Notably, our work even captured the attention of key figures in the NFT space, including Pepe Coin.