The client recently listed 3 vacation rental homes on Airbnb and aimed to establish an Instagram account to attract locals and travelers. Their primary focus was on Biketoberfest in Daytona Beach and getting engagement and 3 bookings for the event. Within 30 days, the Instagram account witnessed a remarkable 276.5% increase in accounts reached, surging from 315 the previous month to an impressive 979 in the subsequent month.