I had the opportunity to

I had the opportunity to collaborate with George Terry on these winning ad concepts, and it was a genuinely great experience.

One of my biggest takeaways was seeing just how powerful clean, minimalist design can be when it's paired with strong creative copy.

In B2B, the hook doesn't always come from flashy visuals. More often, it's the message that makes people stop scrolling. The design's job is simply to amplify that idea, not compete with it.

I think that's exactly what makes the Obsurvant brand work so well. Simple visuals. Sharp copy. Clear thinking.