AD Designs for DOJO AI. We structured the campaign using the EPAC system (Educate, Proof, Authority, Convert), creating a full funnel of touchpoints:
Educate (Awareness): Teach the audience about marketing blind spots and DOJO’s “signal” philosophy.
Proof (Validation): Share compelling data and results (e.g. performance improvements) to build credibility.
Authority (Trust): Leverage third-party endorsements and user quotes to show DOJO is trusted by experts.
Convert (Action): Use clear calls-to-action inviting prospects to engage (demos, trials).


0 likes · 6 views · Jun 25, 2026
AD Designs for DOJO AI. We structured the campaign using the EPAC system (Educate, Proof, Authority, Convert), creating a full funnel of touchpoints: Educa...