Laika Pet Consumer Marketplace

Aji V

UX Researcher
UX Designer
UI Designer
Adobe Photoshop
Figma
Miro

Overview

Creating a vibrant and user-friendly marketplace is essential for connecting pet owners with the products and community they love. Our goal is to make Laika not just a shopping destination, but a celebration of pet ownership

Laika, a pet consumer marketplace that was part of Y Combinator, aims to revitalize its online presence with a fresh new look for their website. The goal is to create an engaging, user-friendly platform that resonates with pet owners and enhances their shopping experience.

Key Focus Areas

Visual Identity: Develop a vibrant, playful design with a modern logo and high-quality pet imagery.

User-Friendly Navigation: Simplify navigation and implement intuitive category filters for easy product discovery.

Engaging Homepage: Create an inviting homepage with captivating visuals, highlighted products, and customer testimonials.

Interactive Elements: Introduce quizzes for personalized product recommendations and a section for user-generated content.

Community Focus: Establish a blog and resources section for valuable pet care content, fostering community engagement.

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