Studio Gap — Visual identity for interior design studio

For this project, I revisited a logo I designed a few years ago for an interior finishes company. It was a personal favorite that didn't make the final cut, but I was drawn to the contrast between the utilitarian nature of its stencil breaks and the elegance of the typeface.

I decided to build an entirely new narrative around this duality, which led to Studio Gap, a concept brand that specializes in turnkey interior design, covering everything from the initial concept, through construction to the final styling.

My goal was to connect the under-construction side of the process with the warmth of the finished space.