Beleca — Visual Identity for a welleness & beauty med spa

A med spa rooted in the harmony between beauty and wellness, brought to life through high-tech treatments in a serene, restorative atmosphere.

While the original commission was limited to the logo, I saw an opportunity to expand the project into a full visual identity case study. This allowed me to develop a new conceptual direction focused on a more holistic experience.

The design system relies on softness and restraint, using a calming palette and balanced layouts to convey clinical credibility while keeping the soothing tone.