IMA, a 50-year old not-for-profit championing women's rights in British Columbia, has built a strong legacy of empowerment and advocacy. To modernize its brand and reach a wider audience, IMA embarked on a complete brand rebrand. This included creating impactful marketing collateral to celebrate its 50th anniversary and elevate its brand presence. Essential materials such as event flyers,, brochures, and banners were developed to highlight IMA's storied history and engage the community. These assets were key to the success of the milestone event, and laid the groundwork for IMA's future growth and continued influence.

IMA approached Proficient with a clear need to revitalize its brand identity and enhance its marketing efforts to better align with its mission of empowering women and uplifting the community.The organization sought innovative solutions to effectively communicate its initiatives, celebrate its rich legacy and engage its diverse audience, which includes women, families and supporters from various backgrounds.

Proficient responded by delivering a comprehensive suite of marketing collateral designed to meet IMA's unique requirements. This included reimagining their brand identity to reflect their dynamic and inclusive values, as well as creating impactful material that communicated their mission with clarity. From visually stunning brochures and banners to engaging social media content and event promotional materials our work was strategically crafted to elevate IMA's presence.

Our Approach:

We crafted compelling, culturally resonant, and visually engaging marketing materials tailored to IMA's goals. By combining strategic messaging, thoughtful design, and modern marketing techniques, we ensured IMA's outreach efforts left a lasting impact. The project encompassed a variety of Marketing collateral like brochures, flyers to developing a stationery kit for them.

Scope of Work:

Creating marketing collateral like brochures, flyers, posters that present a professional yet cohesive look.

Create signage like tickets, banners and decor elements for branded event programs.

Created a stationery suite including letterheads, invitation cards as per the brand guidelines developed.

Designed brochures, event flyers and banners for IMA's 50-year celebration event, attended by over 700 people.

Created engaging invitations, RSVP forms, sponsorship decks, lettergeads etc.

Crafted eye-catching graphics and posts to promote IMA's events and initiatives.

Developed short videos to highlight key milestone events.