Overview 🔎

Pinterest can boost your exposure to new customers, with a majority of users reporting that they discover new brands and products through Pinterest every week.

Key takeaway: The use of Pinterest for your business can expose your brand to a wide audience and influence your customers' buying decisions.

Problem & Solution 🤝

Running business is definitely not an easy task, especially for small business owner as you're entitled to all the responsibilities from inventory management, finance & accounting, to customer services and marketing.

Having a Pinterest manager would likely eased your shoulder from some of these burden. As Pinterest require lots of technical research such as SEO, trends to ensure content were delivered to target audiences.

Pinterest is one of the biggest Visual Search Engine that there is on the internet. It's the place where more that 400 million daily active user looking for inspiration.

According to the company's Feed Optimization Playbook, people who use Pinterest weekly are 40% more likely to say they love shopping and 75% more likely to say they're always shopping.

While every campaign and ad format varies, the average cost of Pinterest ads in 2021 was$1.50 per click. Not only are Pinterest ads much less expensive than Instagram and YouTube, they're also exceptionally effective.

What are the goals for having Pinterest for Business: • Brand Awareness For Small Business • Drive Traffics To Sales Page • Get Sales

Result above are from a small Print-On-Demand business that sell phone case on Etsy that @alyphpva have ran for 3 months and managed to collect in total of US$763.00 in sales solely from having organic traffic on Etsy & Pinterest without having any external paid ads campaign.

Please keep in mind Pinterest is not a place where you get result instantly. It's required some times to water the seed before it's grow and bloom. Standard timeframe Pinterest start producing result is around 3-6 months. It could be less than 3 months or it could be more than 6 months, but you got the number right.

This is what I mean about Plant A Seed in Pinterest to let it bloom. Because Consistency is the key of a successful Pinterest Business Account. Let say, if only just 10% of that 342 people made a purchase. That already 34 people. A decent number a small business can make in a day. How about having hundreds of Pins?

And that is why we should never sleep on the power of Pinterest.