Always keep in mind, Pinterest is a Visual Search Engine and not social media. Therefore, in depth keyword research process is required to have a perfomative enggagement to your Pins.

Using Pinterest keywords is key to the images being seen by the right people. The keywords I use need be matched to search queries across the platform.

Use relevant keywords to a user’s search, make it easy for Pinterest to find them in clent's images, and it will be shown to the user who is looking for it.

To get the best results and increase your chances of appearing in Pinterest search, I will be using the keywords in a variety of places, not just one.

Pinterest keywords should be used in the Pin’s title, description, hashtags, file title, image overlay, board title, and board description.

Pinterest SEO (Search Engine Optimization) is one of the biggest part as a Pinterest Manager

Pinterest may be a visual search engine, but that doesn't mean those invisible keywords, links and tags matter any less.

Sure — eye-catching Pins get attention, but without adequate keyword research to back the content, the clicks fall through the cracks.

This is why SEO research is a crucial part in Pinterest growth. It helps my client's business get found, categorizes the content in a relevant way, and subsequently connects them to their targeted audiences.