Digital Communication Vanguard: WhatsApp Business Integration
Syed Mouhid Ather
Innovation Leader: Spearheaded the integration of WhatsApp Business, pioneering its use in the pharmaceutical industry at GSK and Novo Nordisk.
Strategic Execution: Crafted and deployed a global SOP at GSK, setting a precedent for the successful adoption of this communication channel.
Engagement Mastery: Boosted engagement rates from a modest 20% to an outstanding 75%+, showcasing the effectiveness of WhatsApp Business over previous channels.
Knowledge Pioneer: Conducted global training at Novo Nordisk, sharing insights and practices to replicate the success across various markets.
Competitive Advantage: Positioned companies at the forefront of digital innovation, ensuring a competitive edge in the restrictive pharma marketing landscape.
Global Recognition: Achieved acclaim for driving digital engagement, establishing new benchmarks for customer interaction in pharma.
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Posted Nov 13, 2023
Launched a global WhatsApp strategy, elevating engagements from 20% to 75%+, setting a new benchmark for industry-wide digital customer engagements
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