MENA/CIS Digital Pioneer: Award-Winning MCE Leadership

Regional Recognition: Triumphed in winning the MENA/CIS MCM Award for Best Digital Channels Implementation, outperforming peers across the region.

Innovative Channel Integration: Successfully set up and implemented a range of digital channels including Email, Websites, E-Detailing, and Webinars in GSK Pakistan.

Strategic Team Enablement: Trained brand teams to customize digital user journeys and create impactful content tailored to each channel.

Salesforce Evolution: Transformed medical sales approaches, transitioning reps from print to digital, enhancing their selling and advocacy skills.

Content and Training Champion: Developed training programs for reps and brand teams, significantly lifting digital marketing proficiency.

Benchmark for Excellence: Established a new standard for digital engagement and transformation within the challenging pharmaceutical landscape.