MENA/CIS Digital Pioneer: Award-Winning MCE Leadership
Syed Mouhid Ather
Regional Recognition: Triumphed in winning the MENA/CIS MCM Award for Best Digital Channels Implementation, outperforming peers across the region.
Innovative Channel Integration: Successfully set up and implemented a range of digital channels including Email, Websites, E-Detailing, and Webinars in GSK Pakistan.
Strategic Team Enablement: Trained brand teams to customize digital user journeys and create impactful content tailored to each channel.
Salesforce Evolution: Transformed medical sales approaches, transitioning reps from print to digital, enhancing their selling and advocacy skills.
Content and Training Champion: Developed training programs for reps and brand teams, significantly lifting digital marketing proficiency.
Benchmark for Excellence: Established a new standard for digital engagement and transformation within the challenging pharmaceutical landscape.
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Posted Nov 13, 2023
GSK Pakistan's digital pioneer: Initiated MCE channels and training, clinching the MENA/CIS award for implementation excellence
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