A static ad where trust badges do the selling. The product shot is built like a certificate: a sensitive-skin moisturiser tube diagonal in front of its box on a pale, clinical-but-warm background, with 3–4 genuine proof marks stacked down one side — dermatologist-tested, fragrance-free, zero stinging. Headlines to test: "Dermatologist-tested. Fragrance-free. Zero stinging." / "Your moisturiser shouldn't burn. That isn't 'working'." / "Sensitive skin? Read your moisturiser's label like this." Primary text names the fear first (reactions, money wasted on products that hurt),
stacks the proof, then makes a low-risk trial offer. Format: static 4:5 + 1:1, badges legible at thumbnail size, no talent. Every badge must be a certification or test the brand actually holds — the brief's power is real proof, and no badge is ever fabricated; relief/soothing language only as the label allows. Iteration: if it wins, remove one badge at a time to find which proof carries it; if UGC beats it, reuse the badge stack as the video's end-card frame.
Spec brief — created as a portfolio sample, modelled on proven scaling ads. Not client work.
0 likes · 0 views · Nov 13, 2026