The Arden Project
Kaitlyn Batista
Brand Designer
Infographic Designer
Social Media Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
The Arden Project
The Question
How can we stop visitors from littering in National and Provincial parks, ensuring the preservation of parks across Canada for generations to come?
The Answer
We must create a solution that incentivizes visitors, and educates the target audience in order to create healthy habits of looking after our planet.
Brand Booklet
This branding booklet showcases the brand as well as the brand applications.
Within the Booklet
Brand Mission and Vision
Logo Variations
Logo Usage and Restrictions
Colour palette and Patterns
Typography
Iconography
Brand Applications
Social Media Strategy
Included in this project are 12 social media posts with captions and a hashtag bank.
Content Pillars
Educational posts (40%)
Community Posts (30%)
Event Posts (20%)
Contests/Giveaways (10%)
Process Booklet
This booklet showcases and documents the process of creating the arden project.
Within the Booklet
Research and Statistics
Sketches and Iterations
Logo Exploration
Typography Exploration
Colour Palette Exploration
Overall Thought Process
