For this @Contra HQ Challenge

For this @Contra HQ Challenge I made this fan-made speculative ad for KitKat from something personal: childhood moments when my emotions felt too big for my body. What I needed wasn’t to be told off, but a small gesture of care. A hug. Sometimes a piece of chocolate. Something simple that could calm my inner “beast” and bring me back to myself.

That’s the heart of this piece: “you can always calm the beast.” I wanted it to start grounded and real, then gradually become handcrafted and dreamlike, like the outside world turning into a child’s inner world.

Process: about 1,500 credits in @Morphic / Copilot for storyboard and style, Canvas for animation, sound design, music, and voiceover, then upscale for a cinematic finish.

Fan-made. Not affiliated with or endorsed by KitKat.