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Matt Kelland

Copywriter
Ghostwriter
SEO Content Manager
Google Analytics
Microsoft Office 365
SEMrush
As the sole native English speaker in a Swedish based company specializing in store digitalization, I created all the company's external and internal communications.
Sales: sales decks, product information and customer emails, resulting in sales to top-tier clients such as H&M, Target, Ace Hardware, Lindt, Warner Bros, and Gap.
Marketing: social media, Web content, press material, video scripts and event scripts, resulting in over 15,000 LinkedIn followers from high profile retailers and industry leaders.
Investors: investor communications and pitches, resulting in successful fundraising totaling over $5m.
Internal: training materials, user manuals, employee handbooks, job descriptions and policy documents, designed for use by staff from over 35 countries.
Ghostwriting: multiple pieces for the CEO and other executives, published in Forbes, Business Insider, and other leading business publications, reaching millions of readers worldwide.
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