Touch is the fil rouge of the sixth edition of the international festival dedicated to visual design, an invitation to return to physicality and sensoriality, an invitation to stay in contact.

Graphic Days® – Touch addresses the issue of reconnection between the senses in visual communications: a look at the near future in which we will be able to experience what surrounds us through 360 degree sensoriality. Social design becomes the instrument for creating an encounter between people, providing them with new ways of reading and using innovative projects through art.

Developed the festival's digital strategy and managed the Social Media and Content Creation team, composed by:

1 visual designer, 1 social media manager and 3 photographers.

The Social Media Marketing strategy involved several phases:

the choice - together with the whole team - of the visual identity and its application on all media

the choice of communication and marketing goals

the choice of digital touchpoints through which to intercept the target audience.

the creation and structuring of an editorial plan divided into three macro-moments: before, during and after the event.

the creation of ADV campaigns with different strategic objectives that generated interaction and involvement.