🍩 Website Redesign Challenge, Daylight

🍩 Website Redesign Challenge, Daylight Donuts

I challenged myself to reimagine the digital experience for Daylight Donuts with a focus on modern UI/UX, storytelling, accessibility, and conversion-driven design.

Instead of simply refreshing the visuals, I approached this as if I were part of a product design team tasked with creating a premium experience that reflects the brand's long history while meeting today's user expectations.

The redesign includes: ✨ A modern, responsive interface ✨ Improved information architecture and navigation ✨ Stronger visual hierarchy and calls to action ✨ Interactive product browsing experience ✨ Enhanced store locator experience ✨ Franchise-focused user journey ✨ Smooth animations and thoughtful micro-interactions ✨ A scalable design system for future growth

Built with Base44 as a concept project to explore AI-assisted product design and rapid prototyping.

This redesign is an independent concept created for a design challenge and portfolio purposes. It is not affiliated with, endorsed by, or commissioned by Daylight Donuts.

I'd love to hear your thoughts, what feature or interaction stands out the most?

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