Sweetpea Smiles Social Media System

Sweetpea Smiles Social Media System

Project overview I designed Sweetpea Smiles social posts and aligned each new asset with the practice's established brand system. The content helped parents recognize the practice while making care, education, and community messages easier to absorb in-feed.

The challenge Social posts can quickly look disconnected when education, promotions, and community messages are created without a shared visual standard. For a pediatric practice, that inconsistency can weaken both recognition and reassurance.

The approach I designed new social assets using the existing Sweetpea Smiles identity as the constant. Type, color, imagery, hierarchy, and tone were aligned from post to post, with flexible patterns for different content needs.

What we delivered • Designed new social posts within the established brand system • Aligned each asset's type, color, imagery, and tone with the practice identity • Created flexible patterns for education, care, and community messages • Made the Sweetpea Smiles feed more recognizable for parents

The result The practice had a more consistent social presence that supported parent education and community communication without drifting from the established brand.