I ❤️ Mac & Cheese Retail Digital Signage

I ❤️ Mac & Cheese Retail Digital Signage

Project overview For I ❤️ Mac & Cheese, I designed and led a digital menu system that made category, item, price, and promotion information easy to scan at the counter. Reusable layouts kept frequent changes organized without losing the brand's playful character.

The challenge Digital menus have to support a quick decision at counter distance while accommodating changing items, prices, and limited-time offers.

The approach I designed the hierarchy and screen layouts, then led the review of menu and promotion updates. Stable components kept category order, typography, prices, and brand elements consistent as the content changed.

What we delivered • Designed counter-readable menu and promotion hierarchy • Led the review of changing screen content and layouts • Kept price, item, and offer information consistent across the system • Preserved the I ❤️ Mac & Cheese visual character through frequent updates

The result The menu system gave the brand a clearer in-store decision path and the team a dependable structure for ongoing updates.