PWRD Retail Digital Signage

PWRD Retail Digital Signage

Project overview For PWRD, I designed and led reusable promotion screens that held the brand together as offers changed. The work combined direct creative execution, structured review, and component-based organization for consistent retail delivery.

The challenge Every new promotion can introduce layout drift when teams rebuild screens instead of working within a consistent system.

The approach I designed the PWRD screen system and led the update process around shared components, approved hierarchy, and brand QA. The team could change offer content while preserving the foundational visual decisions.

What we delivered • Designed reusable promotional screen structures for PWRD • Led review of offer updates and visual consistency • Used component-based layouts to reduce repeat design decisions • Kept PWRD type, color, and logo treatment aligned across campaigns

The result PWRD had a clearer, more organized signage foundation for campaign updates and brand-consistent retail communication.