Hoop Wireless Retail Digital Signage

Hoop Wireless Retail Digital Signage

Project overview For Hoop Wireless, I designed and led digital signage that made device and offer information easy to scan at the point of sale. The system gave the team reusable layouts and QA direction for clear, on-brand retail updates.

The challenge Store teams and customers need to understand offers quickly, but promotional content can become hard to scan when each screen follows a different structure.

The approach I designed modular layouts for offers and devices, then led the review of updates through consistent hierarchy and brand checks. The system kept familiar visual cues in place even as the content changed.

What we delivered • Designed modular layouts for device and offer communication • Led QA to keep hierarchy and brand presentation consistent • Made promotion content easier for customers and staff to scan • Created a reusable structure for ongoing retail updates

The result Hoop Wireless gained more organized, customer-facing signage that supported clear offers and consistent brand presentation.