With this brand, I fulfilled the roles of social media manager, data analyst, paid ads manager and virtual assistant. I was responsible for scheduling posts and collecting, analysing and reporting on data. I was also responsible for scheduling ad campaigns and managing data from said ads, analysing the data collected and preparing a monthly report on the performance of ads and social media pages.

The problem was that the brand had a new location in Hong Kong and therefore needed to create brand awareness, establish audiences, reach even larger audiences and gain conversions, including on-site visits.

I helped them increase their reach, audiences and engagement through social media management and ad strategies.

Developing a social media plan for scheduling, content and engagement practices was among the strategies used. Ad campaigns were also regularly undergone in an effort to increase brand awareness.

At the end of the project, the account had grown from 200+ followers to 800+ followers with an increase in brand awareness evidenced by on-site visits and an increase in account engagements. The ad campaigns had also been successful as each campaign goal was met and at times exceeded. For example; a new flavour was launched and with an ad campaign's goal of selling out on-site on launch day, this goal was met.

With this project, my knowledge of brand awareness strategies such as ad campaigns significantly increased as did my social media management, data collection, analysis and reporting skills.