I carried out a comprehensive on-site SEO optimization project for an airgun brand, beginning with thorough keyword research to identify the most effective focus keywords. These keywords were selected based on their strength within the niche, along with their search volume and traffic potential. With this data in hand, I proceeded to create over 100 meta titles and meta descriptions, ensuring each was meticulously optimized to align with the identified keywords.

In addition to optimizing the meta tags, I rewrote more than 100 product descriptions, carefully incorporating the target keywords to enhance SEO performance. These rewritten descriptions were designed not only to improve search engine rankings but also to provide clearer and more engaging content for potential customers.

The impact of these efforts was significant, leading to a noticeable increase in website traffic and allowing the brand to overtake some of its competitors in search rankings. This comprehensive approach to on-site SEO helped establish the brand as a stronger contender in the competitive airgun market.