I undertook an in-depth keyword research project for an airgun brand, focusing on enhancing their online visibility and search engine performance. The first step involved a thorough analysis of their existing content, current keyword rankings, and competitive landscape. This initial assessment allowed me to identify a set of high-potential focus keywords that offered substantial traffic opportunities, robust search volume, and a reasonable level of competition.

Building upon these insights, I conducted further research to explore a wider array of relevant keywords, ultimately compiling a list of over 200 focus and long-tail keywords. These keywords were carefully selected to align with the brand’s content strategy, providing a solid foundation for both on-site SEO—optimizing their web pages—and off-site SEO efforts, including backlink generation. This strategic approach is now guiding the client's content creation, enabling them to target specific search queries and improve their overall search engine rankings.