PETE100 // Brand Identity

Peter Ian Fazon

Brand Designer
Illustrator
Creative Director
Adobe Illustrator
Adobe Photoshop


The logo "PETE100" represents my name, ideals, and appreciation for my cultural heritage, with influences from sigils, symbols, and tattoos found in Filipino tribal art. The logo has a hint of symmetry, with the number 100 subtly incorporated, which represents my commitment to giving it my all in everything I do. The wordmark also hints at a futuristic and modern look that adds a touch of freshness to the design inspired by the Y2K graphic elements. Overall, this logo and wordmark combination represents my personality and style perfectly, and I couldn't be happier with how it turned out.















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