Loe Athleisure Company // Brand Identity

Loe Athleisure sells high-quality athleisure wear at affordable prices. They offer fashionable, durable clothing that works for both intense workouts and casual wear. The company was created to compete with high-end athleisure brands that charge too much for their products. As a brand identity designer, my job was to create a modern, simple logo that appeals to younger audiences.