MOMU Visual Identity (Museum Branding)

The Modern Museum (MOMU) is a forward-thinking cultural hub dedicated to the evolution of modern art. Located in the heart of London, MOMU explores the journey of modern artistic expression—from its groundbreaking early movements to the dynamic creations of today. Through immersive exhibitions and thought-provoking narratives, the museum highlights the ever-changing dialogue between art, society, and human experience. MOMU is more than a space to observe; it is a place to connect, reflect, and be inspired by the power of modern art in all its forms.

MOMU is a space where art, technology, and people intersect—constantly resonating and shaping one another. Inspired by the echoes of sound, its visual identity is designed to reflect the way art travels, evolves, and connects individuals through experience. At the heart of MOMU’s brand identity lies a system of fluid, dynamic graphic elements that mirror the organic nature of resonance—spreading, colliding, and amplifying meaning. Each pattern is thoughtfully crafted to represent the core aspects of artistic connection: Emotion, Story, Creativity, Culture, and Technique. These five elements weave together seamlessly, forming a visual language that is both modern and timeless.