Branding & Design

Launched in 2020, this coffee shop is getting a fresh new identity as "Eden Table." With its warm, artistic interiors and a menu crafted from the owner’s love for culinary exploration, Eden Table is redefining the brunch experience.

Under the tagline "Brunch Club," this rebrand aims to create the perfect space for customers to relax, savor unique flavors, and enjoy the cozy, inviting atmosphere.

The logogram draws inspiration from an 'N'-shaped chair, symbolizing the essence of Eden Tablé—a welcoming space where comfort meets style, perfect for relaxing or enjoying breakfast with family and friends. The thoughtfully chosen blend of soft, fluid shapes and the combination of serif and sans-serif fonts create a modern aesthetic that effortlessly balances timeless elegance with a touch of vintage charm.

The color palette for Eden Tablé's identity is thoughtfully inspired by the warm, inviting tones found in the coffee shop’s interior. These colors evoke a sense of comfort and familiarity, reflecting the cozy atmosphere that makes Eden Tablé the perfect place to unwind and enjoy memorable moments.