VIsual Identity Design - Labcont

Overview

LabCont is an Accounting Marketing agency (Digital Marketing aimed at accounting and finance firms), founded in 2019 by accounting professionals. Its name is an allusion to Content Lab. Our goal was to give a new look to the accounting marketing market differentiating itself from its competitors where most follow with formal branding given the stereotype related to their audience (offices); Make offices know how to sell within the digital.

Cool, Modern, Innovative, Communicative. These were the personalities developed for the brand according to its representatives. It needed to be young, because its biggest audience were the new professionals, connected to the social networks.

A dynamic brand was built, enabling countless applications, making diversity and breadth the key point of this visual identity. Definitely getting away from the standard created today for accounting marketing companies.