Going Natural (SkyyVodka S/2011)

Product Ideation, Spring 2011

In this project, I worked with SkyyVodka to create a new line of herbal-infused vodka products. The goal was to create a visual identity for the product that would communicate its natural and refreshing qualities. Through my ideation skills, I developed product concepts and packaging designs that stood out on store shelves. I learned about the importance of understanding the target audience and creating products that resonate with them.