Curriculum Vitae

2023 Penguin Random House| Audience Engagement Lead

• Heading up and shaping Ebury Insights team, as well as upskilling wider comms team on digital marketing strategy and campaign implementation.

• Consumer trend analysis to achieve growth, with an eye for hidden gems, and a focus on spotting fast-growing talent platforms and the next big thing. Interpreting behaviours and identifying trends from multiple data points, and creating tangible solutions that shape effective campaigns.

2021-2022 Sunshine | Senior Digital Strategist

• Establishing and overseeing the methodology for approaching digital strategy including identifying goals, audiences, ways of working and KPl setting. Overseeing the development of strategy for clients, including social media (content, advertising and associated analytics such as Google) as well as digital more broadly (website analytics, email marketing, e-commerce)

• Social & digital ideation, including briefing and overseeing creative team outputs Reporting on industry trends to inform strategy and make insight-informed recommendations

• Leading on agency-wide digital development, including mentoring / coaching team-members to upskill in digital strategy

• Leading on digital strategy contributions for pitches / proposals Notable achievements: Finalist for Leadership Team of the Year at The Drum Agency Business Awards 2022.

2019-2021 LUX | Digital Account Manager

• Head of digital team, owning the methodology for digital strategy including identifying goals, audiences, ways of working and KPI setting.

• Social & digital ideation rooted in insight & briefing creative team outputs Scoping and planning photography and videography shoots ldeating, scoping and executing influencer campaigns

• Digital advertising across Facebook, Instagram, Twitter, Linkedin, Spotify, Google and Amazon

Analysing performance and trends to inform strategy and make insight informed recommendations

• Leading on agency-wide digital development, including mentoring coaching team-members to upskill in digital strategy, and leading on digital strategy contributions for pitches / proposals Notable achievements: Award-winning campaigns in Digital Comms, Food, and Integrated Marketing at Marketing Star Awards 2020.

2016 - 2019 Four Communications | Content Manager Digital account management and client liaison across multiple sectors

• Using audience insights and social listening to create impactful and unique digital and social media strategies Cross-platform social media management

• Digital advertising across Meta suite, Twitter, Linkedin and Google Analytics and insights data collection to inform marketing communications and audience development

• Copy for digital and print, including SEO-optimised blogs and email marketing campaigns

• Notable achievements: Award-winning campaign in The Drum's Social Buzz Awards 2018, and personally awarded Four's Brand Ambassador 2018 award.