BBC Good Food Show Advertising Strategy
Yasmin Jensen Giménez
Developed key target audiences and a corresponding ticket sales-led social media strategy for BBC Good Food Show which generated +20K fans in 8 weeks and drove +600% ROAS. Campaign was considered so effective that it was replicated (and optimised) to promote key events for three years in a row (2017-2019).
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Posted Apr 28, 2024
Ticket sales campaign for BBC Good Food Show
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Four Communications
BBC Good Food
