Scottish BAFTAs with Edinburgh Gin

When Edinburgh Gin became a sponsor of the Scottish BAFTAs, we were challenged with making the partnership memorable beyond simply having ads on display.

What we devised instead was a social media stunt! Throughout the evening, Edinburgh Gin treated guests to specially created bespoke cocktails – using the award-winning Edinburgh Gin Classic. To generate more buzz, we also created a series of personalised gin experiences for VIP guests, which they could access by phoning a secret phone number. These VIPs were delivered Edinburgh Gin gift boxes by our gin trolley team, featuring a handcrafted, personalised bottle of Edinburgh Gin Classic alongside a cocktail recipe named in their honour - which they were delighted with and posted about on their channels, tapping into celebrity fandoms and equating to authentic (and free!) influencer-led publicity!